“Employer Brand: how to develop attractiveness and retain teams?”
9:00 – 09:45 am
Speaker: Anna Martino
Anna Martino is a Soft Skills speaker. As an expert in behavioural and relational skills, she has been supporting both large groups and SMEs for 15 years. Her creed: “I believe in the ability of everyone to unleash his potential.
Faced with information circulating faster and faster, creating «buz» or «bad buz» on social networks, companies must change their strategy. Management of its human resources, employee welfare, social and environmental responsibility, the company has become a brand that must communicate on its values.
This is how the Employer Brand has become one of the first concerns of HR departments.
But what exactly are we talking about?
Finally, what is the role of the employer brand in the company’s HR strategy?
And above all: how to build an employer brand concretly?
We will provide answers to these questions.
THEMATIC:
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Team Training
More informations coming soon.